Inbound Marketing Career in India has seen a steep increase over the past few years. Since 80% of internet traffic originates from countries like the United States, Canada, the United Kingdom, and Australia, it’s safe to say that Digital Marketing has gradually become more prominent to Indian Marketers than ever before. And while all this […]
Inbound Marketing Career in India has seen a steep increase over the past few years. Since 80% of internet traffic originates from countries like the United States, Canada, the United Kingdom, and Australia, it’s safe to say that Digital Marketing has gradually become more prominent to Indian Marketers than ever before. And while all this seems great, it’s important to consider that there still exists an overwhelming lack of skilled professionals in the industry, especially in the Inbound Marketing arena. So why are marketers so hesitant to jump on board? Here are 6 Reasons why Indian Marketers should seriously pursue a career in Inbound Marketing.
Indian marketers need to pursue a career in Inbound marketing due to the skills they will gain. These skills are transferable, which means they can be used anywhere and can be applied to any business model. The skills are content marketing, digital marketing, conversion rate optimization, search engine optimization (SEO), social media marketing (SMM), and analytics. The first two skills have been around for decades but have expanded dramatically with the introduction of social media and mobile devices. Content marketing is a type of digital marketing that focuses on creating compelling written or video content designed to meet the needs of consumers and lead them through your sales funnel. Digital marketing is what we commonly know as online advertising or publicity efforts. It includes branding, search engine optimization, paid media buying on various websites such as Facebook ads and Google AdWords ads; display advertising; email campaigns; influencer programs; affiliate programs; lead generation programs; web design and development work, etc. these are some skills that could let you enter the inbound marketing world effectively.
Indian marketers are well-positioned to take advantage of the rapidly growing industry of content marketing, but there’s still a lot to be done. As this space continues to evolve and as more people become aware of its potential benefits, it will become even more imperative for professionals like you to start embracing this medium. Whether you want to build a freelance business on your own terms or get into a company where you can grow your career path while also making an impactful contribution to your work, now is the time to learn about content marketing and figure out how it can help you.
Working from anywhere is a great perk of being an Inbound Marketer. You can telecommute and go to cafes, libraries, or any other place to work on your computer as long as you have a reliable internet connection. And if you are running your own business, you can work from home and spend more time with your family. It’s possible for people who live in remote areas to work remotely. If they don’t have internet connectivity at their house, they can get satellite connections or mobile connections. The number of Indians who are working remotely has grown rapidly over the last few years because it gives them the freedom to decide where they want to live and how they want their life to be structured while still getting rewarded for their efforts.
Inbound marketing is a dynamic field with a high earning potential. The average salary for an inbound marketer is $70,000, which is higher than the national average. Plus, the demand for such professionals will only increase as the internet grows and more and more people depend on it for information. Another reason to consider pursuing a career in inbound marketing is that there are many employment opportunities at present. There are over 140,000 jobs available across the US alone and this number is expected to grow exponentially by 2023. With so much potential to move up within the organization or into a new company, there are few professions where you can reap the rewards of your hard work more quickly than being an inbound marketer!
Inbound marketers get to work on interesting and challenging problems, as they take responsibility for everything from strategy to implementation. They are also rewarded with a level of ownership over their work that’s unparalleled across the marketing landscape. And because they are working on projects that focus on customer needs, they have the power to make a real difference in their company’s success. It’s this kind of job satisfaction that fuels many people’s passion for what they do every day. For instance, one former digital marketer at a major publishing company said she felt more fulfilled in her role than she ever did at any other job. The reward is not just personal, she said. It’s knowing that I am contributing something meaningful to society.
One of the great things about being an Inbound Marketer is that there are many opportunities to learn and grow. There are several methods and tools for measuring success, so it is easier to pinpoint what might be going wrong, or what you need to change. And with a growing number of marketing agencies that hire on-staff marketers, you can start building your skill set while still working full-time. It’s never been easier to succeed as a marketer! Online learning platforms like Coursera and Lynda offer courses in everything from Analytics to Social Media Marketing, giving students the ability to pick up new skills without having to leave their desks. So if you’re looking for a way to refresh your current skill set, sharpen existing abilities, or build entirely new ones– this may be just what you’re looking for!
In conclusion, it’s important to note that these six reasons only scratch the surface of what an Indian marketer can gain from a career in inbound marketing. If you’re not convinced yet, think about how much more freedom and flexibility an online business could offer as compared to a traditional brick-and-mortar one. You also have the opportunity to work remotely and live anywhere, giving you the chance to explore new places with your family or travel more often. Plus, there are so many different types of businesses that provide their services exclusively on the web: marketing agencies, graphic design firms, SEO companies–the list goes on.
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